Website Text Content and Copywriting

As mentioned earlier, on websites that perform well “Content is King“. Your website must include the text content that will both attract your visitors and encourage them to do business with you when they find your site. You must strike a balance by writing website content for your visitors while ensuring that all of the requirements for SEO are satisfied.

When the search engine robots visit your website they look for text and use this as an indicator of what the page they are visiting is about and how it should be ranked. If the page content consists mostly of images the Googlebot cannot “see” them. It knows they are images but apart from the alt attribute which we mentioned on the Page Content for SEO page it does not really know what they contain.

This means that where SEO is concerned images have very little value as content. Obviously images are a large part of the Internet and we are not saying that they should not be used. What we are saying is that more keyword-relevant text improves your chances of ranking and being found.

Use Text Content Not Graphics!

Some website designers like to create their menu links using graphics as opposed to text. Well earlier, we covered the importance of having keywords in Internal Hyperlinks. If you do this you have missed a great opportunity to use these internal text hyperlinks on your website. Where website traffic is important we would always recommend the use of text links for menus.

If you look at the menu column on this page you will see that we have linked to the other pages using some of the important keywords that help us to get found, e.g. Search Engine Optimization Example, Keyword Research, Meta Content, etc.

Website Copywriting

You must decide if you are capable of writing the copy that will be required for your website. Not everyone is capable of getting everything grammatically correct and being able to produce an interesting copy. If you cannot do this yourself enlist the help of friends or consider hiring a website copywriter.

Remember that your important keywords and phrases should be included in the text and in the SEO strategic areas previously discussed. You should bear this in mind while producing your website copy. If you hire a copywriter you should try to find someone with experience of website copywriting.

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