If you want to build a website that is SEO Friendly, choosing WordPress as a website platform is right. Even so, there are some basic things that must be considered in optimizing WordPress-based SEO. Here are the basics of WordPress SEO that you need to learn.
Templates & Servers is the Key
Before talking further, there are the two most important factors in my opinion which are key to the success of your SEO optimization. The first is server speed and the second is template selection.
As good as any optimization is done, if the template and server you use are not qualified, SEO optimization will still not be effective. Therefore, it helps you first check the two factors above using the free tools below. Only then can you proceed to the stage we will give next.
- Google PageSpeed Insight
- Pingdom Tools
With the two tools above, you will know how fast the server response and the loading speed of the themes you use. At the very least, a friendly website to appear on Google has an insight rating of 60 and above and a loading time of under 5 seconds.
For those who haven’t gotten satisfactory results, maybe you might consider subscribing to a more qualified server like Google Cloud or looking for other more SEO friendly WordPress templates like the Generate Press theme that is widely used by SEO practitioners in Indonesia.
If those two things you’ve passed, at least, you can breathe freely because your website has entered the basic qualifications in SEO competition. Here are some advanced steps you can take to improve your SEO and SERP based WordPress web.
Mandatory Plugins for WordPress SEO
Yoast SEO is a mandatory plugin for every webmaster and SEO practitioner. With this plugin, you can set the meta robot for each article, create an automatic site map, and integration with Google Search Console.
Anyway, almost all of the basic SEO features on WordPress have been summarized all in this plugin. More about this, you can see in article 14 of the obligatory WordPress 2018 plugin from Hostinger to get complete information about what plugins you must have on your WordPress website.
Previously, keep in mind that excessive use of keywords will not be beneficial for your website. Even still, the use of appropriate and relevant keywords will greatly help your web page rating in search engines.
Here are some columns that you can use to insert keywords in the writing and content of your website.
- Article title (page title)
- Subheading – article subtitles (H2)
- Meta title and meta description in the Yoast SEO plugin
- Website Address (URL)
- Image file name and alt text
Now, there are some columns where you can put your keywords naturally, remember! Excessive and irrelevant keyword stuffing will have a negative impact on your website.
Quality and Quantity of Posts
No need to elaborate, in the end, the quality of the writing and rich information on your web will determine everything. So, make your web visitors satisfied with the information you present, and make them linger with other relevant content.
After all of the above you do, the arrival of visitors from the Google search engine is only a matter of time. Believe me! If you still find it difficult, it might be a sign that you need to recruit SEO optimization services to help jump-start your business’s appearance in search engines.