As mentioned earlier, on websites that perform well “Content is King“. Your website must include the text content that will both attract your visitors and encourage them to do business with you when they find your site. You must strike a balance by writing website content for your visitors while ensuring that all of the requirements for SEO are satisfied.

When the search engine robots visit your website they look for text and use this as an indicator of what the page they are visiting is about and how it should be ranked. If the page content consists mostly of images the Googlebot cannot “see” them. It knows they are images but apart from the alt attribute which we mentioned on the Page Content for SEO page it does not really know what they contain.

This means that where SEO is concerned images have very little value as content. Obviously images are a large part of the Internet and we are not saying that they should not be used. What we are saying is that more keyword-relevant text improves your chances of ranking and being found.

Use Text Content Not Graphics!

Some website designers like to create their menu links using graphics as opposed to text. Well earlier, we covered the importance of having keywords in Internal Hyperlinks. If you do this you have missed a great opportunity to use these internal text hyperlinks on your website. Where website traffic is important we would always recommend the use of text links for menus.

If you look at the menu column on this page you will see that we have linked to the other pages using some of the important keywords that help us to get found, e.g. Search Engine Optimization Example, Keyword Research, Meta Content, etc.

Website Copywriting

You must decide if you are capable of writing the copy that will be required for your website. Not everyone is capable of getting everything grammatically correct and being able to produce an interesting copy. If you cannot do this yourself enlist the help of friends or consider hiring a website copywriter.

Remember that your important keywords and phrases should be included in the text and in the SEO strategic areas previously discussed. You should bear this in mind while producing your website copy. If you hire a copywriter you should try to find someone with experience of website copywriting.

I keep seeing these top 5 things around blogs, well pretty much everywhere, I highly suggest if any of these apply to your blog/website, then you change it right now because honestly, you might think it’s cool/a good idea, but really, it’s not.

1. Spelling Errors

Most web browsers these days either have a built-in spell checker, or you can download one, so I can’t really see why you’ve got spelling mistakes, although if everyone started to use spell checkers, I know thousands of people wouldn’t be making spelling mistakes, they’d be using the wrong words.

2. Auto-Playing Embeds

Whether it be your favorite song or your most recent Youtube video, I doubt many people will want to listen to your music taste if they do, then they’ll click to play it, the same with youtube videos, I hate loading a blog and instantly hearing somebodies voice tell me how I can make $1,000 an hour by sitting on my backside! If the visitor wants to watch/listen to something, they will click play!

3. Animated images/backgrounds

Okay, I’ll give them that, maybe back in the ’90s, they were the coolest thing around, these days? They are not, they make your blog look like a 12-year-old’s MySpace profile, seriously, please do not use them. Obviously animated banners are fine, go right ahead, but nobody cares if you can get your background to flash!

4. Anti-Spam plugins

This is one of the most annoying, if you want people to comment on your blog posts, don’t make them fill out a load of crap like catch as/math questions, get a backend anti-spam plugin, or simply go through your comments by hand. Using these kinds of plugins generally decreases the number of comments you’ll get.

5. Small Fonts!

Even though I’m running windows 7, which has a built-in zoom tool, why should I open it, just to read your blog? Just change your bloody font size! I’m sick of having to get 2 inches away from my screen to read your text, I bet everyone else is as well, I just auto-close pages I can’t read instantly now, don’t lose traffic to this!

Now hopefully, after you’ve checked your blog for these, made some changes here and there, you’ll notice more traffic, more recurring traffic, and a lower bounce rate!