I keep seeing these top 5 things around blogs, well pretty much everywhere, I highly suggest if any of these apply to your blog/website, then you change it right now because honestly, you might think it’s cool/a good idea, but really, it’s not.

1. Spelling Errors

Most web browsers these days either have a built-in spell checker, or you can download one, so I can’t really see why you’ve got spelling mistakes, although if everyone started to use spell checkers, I know thousands of people wouldn’t be making spelling mistakes, they’d be using the wrong words.

2. Auto-Playing Embeds

Whether it be your favorite song or your most recent Youtube video, I doubt many people will want to listen to your music taste if they do, then they’ll click to play it, the same with youtube videos, I hate loading a blog and instantly hearing somebodies voice tell me how I can make $1,000 an hour by sitting on my backside! If the visitor wants to watch/listen to something, they will click play!

3. Animated images/backgrounds

Okay, I’ll give them that, maybe back in the ’90s, they were the coolest thing around, these days? They are not, they make your blog look like a 12-year-old’s MySpace profile, seriously, please do not use them. Obviously animated banners are fine, go right ahead, but nobody cares if you can get your background to flash!

4. Anti-Spam plugins

This is one of the most annoying, if you want people to comment on your blog posts, don’t make them fill out a load of crap like catch as/math questions, get a backend anti-spam plugin, or simply go through your comments by hand. Using these kinds of plugins generally decreases the number of comments you’ll get.

5. Small Fonts!

Even though I’m running windows 7, which has a built-in zoom tool, why should I open it, just to read your blog? Just change your bloody font size! I’m sick of having to get 2 inches away from my screen to read your text, I bet everyone else is as well, I just auto-close pages I can’t read instantly now, don’t lose traffic to this!

Now hopefully, after you’ve checked your blog for these, made some changes here and there, you’ll notice more traffic, more recurring traffic, and a lower bounce rate!

link-baiting

Link Baiting is a more blackhat link building method, that you don’t really hear about a lot, but when you do, many people do seem to think they know what they are looking about when really they don’t. Link baiting is quite hard to learn, but once you’ve got it down, it can be an amazing way to build a lot of backlinks.

The idea of link baiting is in fact very smart, you create some sort of content, then you somehow get people to build backlinks to the page, but the question is, well how do you get people to build your backlinks? Well obviously by getting them to talk about your website/page on their website/page or on forums/chats, whatever.

The faster your website spreads, the more backlinks you’ll get, the great part with link baiting is, once you’ve started to build some links, generally they keep coming in faster and in larger chunks, so the main idea of link baiting is, to create content, then hope that other people will build backlinks for you.

Very similar to fishing, you throw the bait out there, so you’re putting content out there, then you hope a fish bites, in this case, we hope people start to build backlinks to our content, this can be an amazing way to get a lot of traffic, as well as backlinks. After all, having people talk about your website is definitely the best way to build a lot of backlinks and you’re not even building them!

setting-prefered-domain

One of the many things I check upon while doing an SEO audit is whether the website of the client has a preferred domain or not. In almost all cases, companies develop their websites, upload it and then forget it. They don’t bother about indexation, site health or anything else. Well, that’s where we come in.

Preferred Domains

A website can have a URL in any of the following versions:

http://www.website.com or http://website.com

These are the www or non-www versions and very often freshly deployed websites have both. Meaning a visitor could type in any of the addresses and would get served the same content. Not quite a problem one could think, but it is quite a big deal for reasons affecting search engine optimization and usability.

For example, a user may log in from the ‘non-www’ version and follow a link to the ‘www’ version. He/she would probably have to log in again if the developer hasn’t accounted for that and they usually don’t.

From an SEO point of view, having both versions is seriously problematic. Indexation is the main issue here because Google treats the two versions as two different websites (Yes, even if the content is the same). Technically the ‘www’ denotes a sub-domain and it can point to different content and in rare cases, the content is actually different. So Google must not make assumptions and their algorithms must account for as many technical possibilities as possible.

As such, search engines index ‘www’ and ‘non-www’ versions of a website separately. A simple way to check if Google has indexed two versions of your website, type in the following queries in Google Search: site:http://mywebsite.com and site:http://www.mywebsite.com.

Normally both should return the same result and the same number of results, but not if the search engine has indexed two versions.

Link Juice Dilution

It’s the main issue when dealing with this kind of situation. Let’s say all of your social profiles link to https://kingz4d.com but a high authority blog makes reference to your website and links to http://yourwebsite.com. The link juice coming from the later would be lost as you are actually using the ‘www’ version for your link building campaigns.

It is imperative to set a preferred domain to avoid these problems and the preferred domain is also the version that you want used for your site in the search results.

Setting Preferred Domain on Google Webmaster Tools

The webmaster tools provide webmasters a way to chose their preferred domain for future indexation and would display the preferred URL in search engine results. A complete help section is dedicated to this here:

A 301 Redirect

Most often, I only write a 301 redirect in the .htaccess file (Note: the .htaccess is only available on servers running apache). It’s simple, effective and quick. The code used below is for redirection from the ‘non-www’ version to the ‘www’ version.

#Redirect non-www urls to www
RewriteEngine on
RewriteCond %{HTTP_HOST} !^www\.yoursite\.com$
RewriteRule (.*) http://www.yoursite.com/$1 [R=301,L]

For example, this is the exact piece of code that exist on our .htaccess file which we use to redirect the ‘non-www’ version to the ‘www’ version:

#non-www to www 301 redirection
RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\.os-omicron\.org$
RewriteRule (.*) http://www.os-omicron.org/$1 [R=301,L]

www to non-www redirection

It also happens that one might like the URL without the ‘www’. I use this redirection when the hostname is long and therefore adding four more characters to it is unnecessary.

#Redirect www urls to non-www
RewriteEngine on
RewriteCond %{HTTP_HOST} !^example\.com
RewriteRule (.*) http://example.com/$1 [R=301,L]

Personally, I think hostnames without a “www” are kind of a nod to web fashion. The first major website which I noticed didn’t bother to add the “www” was Twitter. Speaking of which, If you want you can follow us here:

Learn_SEO_WordPress

If you want to build a website that is SEO Friendly, choosing WordPress as a website platform is right. Even so, there are some basic things that must be considered in optimizing WordPress-based SEO. Here are the basics of WordPress SEO that you need to learn.

Templates & Servers is the Key

Before talking further, there are the two most important factors in my opinion which are key to the success of your SEO optimization. The first is server speed and the second is template selection.

As good as any optimization is done, if the template and server you use are not qualified, SEO optimization will still not be effective. Therefore, it helps you first check the two factors above using the free tools below. Only then can you proceed to the stage we will give next.

  1. Google PageSpeed ​​Insight
  2. Pingdom Tools

With the two tools above, you will know how fast the server response and the loading speed of the themes you use. At the very least, a friendly website to appear on Google has an insight rating of 60 and above and a loading time of under 5 seconds.

For those who haven’t gotten satisfactory results, maybe you might consider subscribing to a more qualified server like Google Cloud or looking for other more SEO friendly WordPress templates like the Generate Press theme that is widely used by SEO practitioners in Indonesia.

If those two things you’ve passed, at least, you can breathe freely because your website has entered the basic qualifications in SEO competition. Here are some advanced steps you can take to improve your SEO and SERP based WordPress web.

Mandatory Plugins for WordPress SEO

Yoast SEO is a mandatory plugin for every webmaster and SEO practitioner. With this plugin, you can set the meta robot for each article, create an automatic site map, and integration with Google Search Console.

Anyway, almost all of the basic SEO features on WordPress have been summarized all in this plugin. More about this, you can see in article 14 of the obligatory WordPress 2018 plugin from Hostinger to get complete information about what plugins you must have on your WordPress website.

Keyword Optimization

Previously, keep in mind that excessive use of keywords will not be beneficial for your website. Even still, the use of appropriate and relevant keywords will greatly help your web page rating in search engines.

Here are some columns that you can use to insert keywords in the writing and content of your website.

  1. Article title (page title)
  2. Subheading – article subtitles (H2)
  3. Meta title and meta description in the Yoast SEO plugin
  4. Website Address (URL)
  5. Image file name and alt text

Now, there are some columns where you can put your keywords naturally, remember! Excessive and irrelevant keyword stuffing will have a negative impact on your website.

Quality and Quantity of Posts

No need to elaborate, in the end, the quality of the writing and rich information on your web will determine everything. So, make your web visitors satisfied with the information you present, and make them linger with other relevant content.

After all of the above you do, the arrival of visitors from the Google search engine is only a matter of time. Believe me! If you still find it difficult, it might be a sign that you need to recruit SEO optimization services to help jump-start your business’s appearance in search engines.

html-tags

HTML documents are plain-text, also known as ASCII files, that can be created using any simple text editor like Notepad or WordPad on Windows. It is best to create your code with these simple text editors as opposed to Word or WordPerfect, which may reformat your code as you create it. You are probably wondering how any lowly text editor could design such sophisticated-looking Web sites. Well, it’s the Web browser that determines how the page actually looks. The browser reads the text, looks for HTML markings, then visually displays the page according to the instructions.

The only drawback to this is that it is impossible to know what your page will look like when it is done. Fortunately, you can do a test run on a browser before you actually publish your page. It’s not a perfect scenario, but it works.

You will also need access to a Web server to get your files on to the Web. Contact your local internet provider to see if you can post your files free of charge.

TAGS

The tag is a code that describes how the images and texts are going to appear on your site. For example, if you want a certain word or block of text bold, you would type it as follows: (the tag for bold is <B>)

<B>Welcome To My Web Page</B>

The first <B> instructs the browser to make anything after it appears bold. The second </B> (notice the backslash to denote an ending bracket) tells the browser to stop the bold instructions.

Tags denote the various elements in an HTML document. An element is a basic component in the structure of a text document. Elements can be heads, tables, paragraphs, and lists; and they may contain plain text, other elements, or a combination of both.

An HTML tag is made up of a left angle bracket (<), a tag name, and a right angle bracket (>). They are usually paired to begin and end the tag instruction. For example, <H1> and </H1>. The end tag is similar to the start tag except that a slash “/” precedes the text within the brackets.

Some elements may include an attribute or additional information inside the start tag. For example, if we wanted to create a table using HTML, we would use the table tag, <table>. We could add attributes to the tag to define the border and width of the table, as in: <table border=2 width=100%>.

Mark-Up Tags

* HTML–This announces to your browser that the file contains HTML coded information. The file extension .html also indicates that this is an HTML document and must be coded. The final tag in your document will be </HTML>.

* Head–The head element identifies the first part of your HTML-coded document that contains the title. The title is shown as part of your browser’s window.

<head>

<title> my web page </title>

* Title–The title element contains your document title and identifies its content in a global context. The title is usually displayed in the title bar at the top of the browser window, but not inside the window itself. The title is also what is displayed on someone’s hotlist or bookmark list, so choose something descriptive, unique, and relatively short.

</head>

* Body–The second and largest part of your HTML document is the body, which contains the content of your document (displayed within the text area of your browser window).

* Headings–HTML has six levels of headings numbered one through six, with one being the largest. Headings are usually displayed in larger and/or bolder fonts. The first heading in each document could be tagged <H1>.

<body>

<H1> This displays a large font </H>

Additional code here

* Paragraphs–You must indicate paragraphs with &lt;P&gt; elements. Without them, the document becomes one large paragraph. Your browser doesn’t acknowledge carriage returns, so when it comes across a spot where you pressed Enter, it will just keep reading the text until it comes to &lt;P&gt;. You can also use break tags (<br>) to identify a line break.

</body>

* Lists–Sometimes you’ll want to present your information in the form of a list. HTML lets you create unnumbered, numbered, bulleted, and definition lists.

* Tables–You can also set up data into tables. HTML reduces multiple spaces to a single space and doesn’t pay attention to tabs. You can use rows and columns, however, and that will work in most situations. Refer to your selected text for more information.

ADDING IMAGES TO YOUR WEB PAGE

When you display images on your Web page, they don’t actually appear on your text editor. All you do is add a tag to the document that basically says “add image here.”

Use the image tag and define the source, which is the location of where the image is located.

<IMG SRC=”A:myimage.gif”>

This HTML tag will display the image named myimage.gif, which is located on the A: drive.

CREATING A HYPERLINK

This is the backbone of all Web pages–creating the ability for your user to link to other locations, whether it be relative (within your own Web site) or absolute (to some other Web site). Here is an example.

<A HREF=”HTTP://www.google.com”>GO TO GOOGLE</A>

This bit of HTML code will display the words “Go to AOL” on your page and will be linked to the AOL Web site. The user can click on these words to complete the link.

YOU’RE ON YOUR WAY

Although there is much more to know about decorating” and designing your page for optimum beauty and presentation, hopefully, you understand what HTML is about and how to go about making use of it. The concept isn’t too far out-once you grasp it you should zip through the basics in no time.

seo-company

For many years lots of companies have acquired more search engine traffic and converting those visitors into sales by with the help of San Diego SEO company like this one. Over the past 17 years, social media has become an important driver of traffic, there has been constant dynamism on algorithms, search engine landscape has gone through many changes and search engine ranking signal. San Diego SEO Company is in a dynamic state to ensure its clients are always getting the most current SEO strategies.

SEO is the process of editing website code and content for the purpose of building authority and relevancy for keywords for the purpose of increasing the amount of organic search engine traffic to your website. With a good provider, you are allowed to focus on your business and industry leaving the SEO to SEO experts. We are the best company in the industry and by hiring us, you are sure you are working with the best search engine optimization company. Different companies have different needs so clients receive customized SEO strategies that ensure all the key search engine ranking criteria are optimized. It has vast experience that can help the clients get the most successful results and the highest return on investment with the following services, pays per click management, search engine optimization, internet marketing services, and social media management.

How An Internet Marketing Company Will Help You Become More Famous!

Aside from optimizing your rank of relevance in search engine results, there is another way in which you can get more views or exposure. Whether you are selling something on the internet or not, as long as you are longing for some exposure, then all you need is a good company that will make you known in a way that will make people be curious about what you have and even possibly become your avid consumer. One of the services that you can get to buy exposures is by internet marketing. Most quality internet marketing companies have an offer like this and instantly you can get the exposure that you need.

They offer all the kinds of services that you will possibly need to get more attention. A good company will also offer all data hk the kinds of services that have anything to do with exposures. You can also send them pictures of your products and they will enhance it and make sure it looks appealing so the customers will go ahead and try your products. All their services are about helping people get the likes, tweets, and other acknowledging responses that can possibly get to attract more attention in many ways.

antivirus

When choosing an antivirus program, it’s important the program can detect and eliminate all types of viruses, even new ones that have just been created. The protection system must be able to quarantine the virus so it doesn’t spread. Most antivirus software manufacturers request that people send viruses-once quarantined with the antivirus program–to their research center, for purposes of learning more about the virus and recording the virus definition. “When Symantec receives an infected file from someone,” explains Garcia, “we are able to clean the file and return it to the user virus free. We then keep the virus for research purposes.”

Garcia advises that when choosing an antivirus protection program, users look for some important functions. The program should be approved and certified by the International Computer Security Association (ICSA). The ICSA certifies antivirus programs as comprehensive and effective. Additionally, and most importantly, the program must have a “live update” function. “Every day new viruses are created,” says Garcia. “With the live update, you are able to ensure your protection includes the latest shield against new viruses. Software is updated via the Internet, keeping your program completely revised.”

Garcia also notes it’s a good idea to be aware of how viruses can attack, making sure not to execute commands which can trigger a virus. “Never open an e-mail attachment from someone you do not know. That’s not to say viruses only come from strangers, but it is just a safe practice to always delete e-mail if you do not recognize the source.”

The following programs are some of the most recognized on the market.

Norton AntiVirus

Symantec manufactures Norton Antivirus 2000, protection against viruses and other malicious codes at all possible virus entry points, including e-mail attachments and Internet downloads, as well as disk drives and networks. Norton Antivirus 2000 not only automatically scans incoming email attachments, but also eliminates viruses in multiple compressed file levels. LiveAdvisor personalized support services are delivered directly via the Internet.

Norton Antivirus 2000 includes support from the Symantec AntiVirus Research Center (SARC). With offices in the United States, Japan, Australia, and the Netherlands, the center’s mission is to provide global responses to computer virus threats; to research, develop, and deliver technologies that eliminate such threats; and to educate the public on safe computing practices. As new computer viruses appear, SARC develops identification and detection for the viruses and provides either a repair or delete operation, keeping users protected against the latest threats. For added protection, SARC’s The Seeker Project, a research and development project focused on virus search, retrieval, and analysis, searches the Internet and retrieves viruses before users of Norton AntiVirus come into contact with them. A two-pronged approach targets all known virus transmission sites where virus writers post their creations and trade tools and ideas with others, and randomly searches the Internet for viruses in general distribution. For additional information, visit Symantec’s Website at www.symantec.com.

Microsoft Security Essentials

The Trojan horse is also a dangerous form of the virus. A recent example of a Trojan horse attack would be the Distributed Denial of Service (DDOS) attacks early this year, which shut down leading e-commerce sites, including eBay, Amazon, and Yahoo. According to an FBI investigation into the attack, hackers initiated the assault by implanting DDOS vandals in unprotected computers and then sending a trigger signal to the machines to launch a simultaneous attack using hundreds of third-party systems all over the world.

To execute the attacks, hackers planted many copies of a Trojan virus on multiple machines either by hacking into the machines and planting the Trojans manually or by sending the Trojans to people via e-mail and tricking them into executing the virus. When executed, the Trojan embedded itself in the system and hibernated until the hacker began the attack.

“In light of the recent DDOS vandals that hijacked the computers of innocent users and used them to launch an attack on several high-profile Internet sites, we are offering our Microsoft Security Essentials product free of charge to home users,” says Shimon Gruper, of Microsoft. “We offer preemptive digital asset protection. It snares malicious vandals before they can cause irreparable damage or access confidential information on a user’s machine.”

eSafe features Sandbox II, a new version of Aladdin’s proactive virus and vandal quarantine technology that constantly monitors a computer for hostile activity; ready to intervene the moment a malicious code is identified. eSafe traps and quarantines the vandal, alerting users to the invader before any critical information can be assaulted or system resources hijacked.

eSafe Desktop 2.2 also contains new protection features for the personal firewall module that provides increased protection against Internet vandals such as Trojan horses, back doors, hacker tools, and other viruses. For more information on eSafe, check out Aladdin’s Website at www.aks.com.

McAfee for Windows 2000

mcafeeThrough its consumer Website at www.mcafee.com, McAfee offers PC security and management within several areas for all Windows 2000 applications. The McAfee Clinic is a suite of hosted application services providing consumers with critical PC security and virus protection. Programs include VirusScan, First Aid, and VirusScan Online among others. The McAfee Antivirus Center is a comprehensive virus information center that includes viruses’ characteristics, updates of VirusScan, and a virus calendar.

VirusScan Online provides a Web-based online antivirus service that provides protection without the installation and administrative overhead. An online antivirus scanning service allows users to scan their PC or server over the Internet in real-time using a Web browser. The scan service allows users to scan systems for viruses and clean or delete detected infected files. The ActiveShield, a component of VirusScan Online, is a downloadable, PC-resident service that provides continuous, real-time antivirus protection at the system level, automatically updating itself whenever the user logs onto the Internet. A rescue disk is available for users to create an emergency reboot disk that allows them to restart their computer if the system becomes infected with a virus and cannot boot up in a normal sequence.

Additionally, the McAfee PC Checkup Center, an online resource, provides consumers with information and services to assist them in optimizing their PCs. The PC Checkup Center links consumers to a hosted application service offered through the McAfee Clinic and includes Clean Hard Drive and Software, Update Finder.

Prevention

Clearly, it’s not just a luxury to have an antivirus protection program–it’s a necessity. No longer can computer users be without state-of-the-art protection against all forms of computer viruses. It’s an insurance policy that Garcia says, “You’ll be glad when you need it and have it, but don’t get caught without it or you’ll regret it.”

About 64 percent of companies were hit by at least one virus in the past 12 months, up from 53 percent the year before. That makes viruses the single-biggest computer and network security concern to the 2,700 executives, security professionals, and technology managers in 49 countries who responded to the Global Information Security Survey conducted by Information Week and PricewaterhouseCoopers LLP. In the United States, viruses stung 69 percent of companies.

The Global Information Security Survey also reports the number of companies hit by Trojan horses jumped to eight percent, up from three percent.

Last year marked a revolution in back-end design. The major force behind this change was not just a need for better functionality but for a better process in Web development. In an industry survey from 1999, Web startups found that 80 percent of their budget was typically spent on development costs. These companies also observed that the best site redesign every two months. The enormous development costs got people’s attention. Complex, transaction-heavy sites were demanding better processes. The old one-tier sites with static HTML or just CGI were fading away, and even the newer, two-tier systems like flat ASP or Cold Fusion were becoming impossible to keep clean and updateable.

web-development

What is meant exactly by tiered site architecture? The three aspects of any site are presentation, logic, and data. The further you separate these areas, the more layers, or “tiers,” your system has. The earliest Web sites were static HTML pages, with maybe some small logical piece running HTML forms through a Common Gateway Interface (CGI). Sites like the initial CERN Web site and many university Web sites still combine presentation, logic, and data in one layer. The problem with this approach is that when you change any one aspect you have to wade through all the rest. For example, if you want to change the site’s presentation (i.e., do a redesign), the code and data are also affected. Two-tier architecture sites, like the early HotWired and current sites like Reebok.com and Discover.com, divide the site into two layers: a combined presentation and logic layer and a separate database. This was an improvement over single-tier architecture, as changes in content (publishing a new article, for example) only affected the database and didn’t impact the site’s logic or design. But a change in the site’s design still risked messing up the logical portion.

Enter the three-tier system, perhaps best exemplified currently by base technologies like ATG Dynamo, and now cropping up everywhere. Amazon and E*Trade are two sites that are now fully three-tier. In this system, designers and information architects work on the front layer or interface of a Web site, programmers and software architects work on the middle layer, and integrators and database designers work on the back end. The three-tier system is currently a great way to make the three pieces of Web development (front, middle, and rear) operate with some independence from each other. This independence allows sites to be built more quickly and also permits one tier to be altered without rewriting the others. Nam Szeto, creative director at Rare Medium in New York, notes that “if more strides can be made to free up the display layer from the business logic layer, Web designers and developers can enjoy more freedoms building sophisticated and elegant interfaces that aren’t wholly contingent on whatever happens on the back-end.”

Working within a good three-tier system permits designers to develop a dynamic interface in a meaningful, malleable way, taking into consideration the ultimate purpose of the site, and working with–not against–the structure of the site’s data and content. The two most important components of back-end functionality that specifically affect the designer’s job are transactions and content management. In order to have a site that can be at all affected by the people who use it, the site must be able to handle transactions. Content management allows a site’s editorial staff to keep the content fresh by rotating news, posting articles, and updating information. Whether it’s an experimental site to express oneself or a retail site that delivers products to customers, both of these components–transactions and content management–will affect how ultimately compelling the user-experience is and how flexible the front-end can and should be.

Transactions allow a user to take actions that affect the site or the real world: pay a bill, buy a product, or post a message to a bulletin board–they are an integral part of a site’s interactivity. Usually, transactions involve HTML pages that present a face for an application server, which then does the actual work. (An application server is a generic framework that allows the installation of custom software components that provide the functionality necessary in a transactional site.)

Content management, the second task of back-end technology, is the be-all and end-all of sites like online newspapers. Workflow is also a part of this picture, permitting articles in a newspaper to be entered by a reporter, proofread by a proofreader, modified and approved by an editor, and posted to the site by another editor. The workflow also allows a story to be published live and on schedule, and retired to the archive at the appropriate time. A number of systems have been built to handle content management on the Web. A system called Vignette is one of the largest, and though it is two-tier, it performs workflow and content management very well. In the future, the popular content management systems, including Vignette, will begin relying more and more on Extensible Markup Language (XML) and will make their systems fully three-tier. This bodes well for sites that combine content and transaction.

Besides workflow, another important subcategory of content management is templating, which means finding all the pages in a site that share a common format and creating a single template that encapsulates the common design elements and contains some tags or code to pull in dynamic content. “A great templating architecture is essential not only for content management but for all the disparate development areas of a dynamic Web site,” says Lisa Lindstrom of Hyper Island School of New Media Design in Sweden. “It makes designers, producers, and developers use the same terminology and will make the content gathering easier for the client.” Microsoft’s Active Server Pages (ASP), Sun’s Java Server Pages (JSP), the open-source PHP, and Allaire’s Cold Fusion are all engines that enable templating, but if the ultimate goal of a site is to become truly three-tier, only ASP and JSP or variants allow for this type of structure.

There are other areas of back-end development, such as using open architecture, that can aid in the implementation of a three-tier system and allow more freedom for front-end creatives. Open architecture means that programmers write custom code to plug into the application server to deal with existing or third-party systems. An open system allows two pieces from different vendors to work together. Misty West, community director for wholepeople.com, a new site serving whole foods markets, says, “Open architecture on the Web represents global success where Esperanto failed. Open architecture isn’t just central to the Web, it is the Web.”

Finally, having an application server that is easily clusterable also helps sustain the health of a three-tier system. This means that as the site develops, more machines can be added to serve more people, and the software on all those different machines will still work together. Three-tier systems are much easier to build and maintain, but they put more burdens on a system, so more hardware will be needed as the site grows. The best current candidate for meeting these requirements is the class of application servers, based on Java, known as Enterprise Java Bean (EJB) Servers. These use an object-oriented middle layer that meets the Sun standard and uses Java Server Pages (JSP) for the presentation layer.

In short, if you are a designer who wants to work with a team that builds useful, dynamic sites, an understanding of three-tier architecture is essential. Three-tier sites are functional for the user, but also make creativity and constant improvement possible for the designer. These sites have useful and powerful back-ends that won’t entangle you in creative restrictions. And that is the ultimate purpose of a three-tier architecture.